Creative Director & Graphic Designer with 20+ years of experience
Turning Vision Into Visual Impact.
Brand Designs
01
Radford University
Re-Brand
As Creative Director, I was given the incredible opportunity to lead an internal rebrand for Radford University. My team collaborated to create a fresh visual direction that was approved by leadership and brought to life through a full system of elements, textures, backgrounds, and typography.
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I had the privilege of designing the brand guide—one of my favorite things to work on—which earned a Gold ADDY Award. While many universities outsource rebrands, leadership placed their trust in our team, and it paid off. The final brand resonated deeply across campus and with alumni, especially through the thoughtful return of nostalgic elements.
02
Moon Hollow
Brewery Branding
Moon Hollow approached me to create a logo and brand identity that reflected their award-winning, women-owned brewery—rooted in a local, country feel. After exploring multiple concepts through sketching and presenting several logo directions, the final design was selected for how well it captured their story, sense of place, and craft.
03
Radford University
IMPACT Website
IMPACT was a revised online degree program at Radford University, designed to make education more accessible for working adults and parents returning to school. I was tasked with developing a brand identity that reflected its mission and values that needed to appeal to the target audience. The final design conveys forward movement, growth, and the ability to pursue education while continuing to live a full, balanced life.
04
Joy FM
Branding Guide
When I joined Positive Alternative Radio (PAR), there were no brand guides for the five stations I supported. Leveraging my experience in branding and systems design, I made it a priority in my first year to develop a comprehensive guide for each station.
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This example, created for Joy FM, was designed to clearly communicate the station’s mission and heart while establishing standards to protect and maintain a consistent brand identity.
